Advent calendar, 2019
The project was created to spread festive cheer in anticipation of the holidays on the Omio Instagram account during the month of December. Omio is a travel search and booking platform, and uses their Instagram profile to provide followers with travel inspiration.
A ‘Dream House’ was built on the feed over 24 days, exploring the travel dreams of each of its inhabitants. Windows open every day to invite followers into each resident’s world and reveal their favourite travel destination or an Omio discount code. This was combined with travel tips in the post’s caption.
Post views remained high over the period of 24 days and was successful in increasing follower engagement.